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Coaching for every rider with a goal worth chasing.

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The Coach

Coach Brian’s coaching philosophy was shaped long before he became a USA Cycling Certified Coach in 2016. After spending more than a decade pursuing professional motocross, he learned firsthand from respected programs like the Donnie Hansen Motocross School, Gary Semics Motocross Academy, and Doc Medsker’s MX University. Those experiences taught him that athletic success requires more than physical preparation. Mental toughness, the right equipment, and a willingness to keep learning all play a part. When Brian transitioned to cycling in 2006, he continued seeking out expert coaches and studying the science of performance. Today, he brings that same drive for knowledge to athletes of all ages and abilities, coaching everyone from road racers and time-trialists to gravel and mountain bike riders. His approach combines data-driven training with real-world experience, helping each athlete build a plan that fits their goals, their schedule, and their life.

the champ

Brian’s competitive journey started at just 10 years old, when he first rode a motorcycle and declared his dream of becoming a professional motocross racer. By 2002, he had earned his AMA Pro license and competed in motocross and Supercross across the country. After discovering cycling, he quickly climbed the ranks, becoming a Category 1 road racer in 2010 and joining the elite CashCall Mortgage Cycling Team in 2011. He competed across the United States and internationally, contributing to one of the country’s most successful elite cycling teams. In gravel racing, Brian won the King of the Mountain jersey at Belgian Waffle Ride San Diego in 2017 before claiming the overall victory in 2018 against some of the sport’s top competitors. He later added mountain biking to his racing repertoire, earning six age-group national championship titles on the MTB and another on the road. Still competing today, Brian continues chasing his goal of earning national championships in road, gravel, and mountain biking. He doesn't just teach the process. He continues to live it.

Brian McCulloch national champ 2026
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Ready to be part of something bigger?

Big Wheel Coaching is more than a coaching team. It’s a family. From pasta dinners and campfires the night before a race to course strategy, race-day prep, and cheering each other across the finish line, we show up for one another on and off the bike. We train together, race together, and celebrate every win, big or small. When you join Big Wheel, you’re not just investing in your performance. You’re becoming part of a community that pushes you forward, shares the miles, and makes the whole journey unforgettable. Ready to be part of something bigger? 

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the husband & father: brian

Brian knows that being an athlete is only one part of who you are. Work, family, responsibilities, and everyday commitments all matter, and a good training plan needs to account for the whole picture. With a degree in Business Administration and years of balancing demanding training with professional and personal responsibilities, Brian understands the value of structure, consistency, and making the most of the time available. His goal is to help athletes pursue ambitious goals without losing sight of everything that matters beyond the bike. Whether you're squeezing in early-morning intervals before work or preparing for your biggest race of the season, Brian helps you build a sustainable approach to training that works with your life and keeps you moving forward.

Serious about your goals?
All in on your journey?

Great coaching starts with understanding what drives you. Coach Brian combines a lifetime of competition, a relentless pursuit of knowledge, and years of racing at the elite level to help athletes train with purpose. From his early days in professional motocross to earning national championship titles in cycling, he knows firsthand that progress comes from consistency, smart training, and the willingness to keep learning. His approach brings together data-driven strategy and real-world experience to build a training plan that fits your goals and your life. Whether you're working toward your first big race or looking to compete at the next level, Brian is invested in helping you become a smarter, stronger, more capable athlete, one ride at a time.

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Miles of Experience : Coach Brian

B.A. Business Administration

USAC Level 2 Certified Coach

TrainingPeaks Level 2 Coach

7 Time Masters National Champion Road, XC Marathon, Short Track, Cross Country

10 year UCI Professional Road Racer; Over 675 USAC Races

THE COMMUNITY

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Michael Pfau

"Brian is an incredible, supportive, and hyper-positive coach. He has trained me for numerous big rides, and his guidance has been flawless. I STRONGLY recommend that you.."
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Paul Kellen

"Very thorough, strategic, and positive. Brian and joy and have put together a training program that is very unique and special. Both are accomplished riders in their own right, so they.."
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Courtney Wake

"The big wheel coaches Joy and Brian and top notch coaches but also super great humans. Their coaching structure is based around your life and your goals. This isn’t cookie cutter.."
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Jonathan Shaffer

"I highly recommend Big Wheel Coaching. Joy's attention to detail, encouragement, and commitment to helping me improve really stands out. She goes above and beyond to make.."
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